Randy McClain: Animation scores big for video company

For a couple of Belmont University students who started a video company dubbed Rabbit Hole Creative in a bedroom at home, partners Jake Jorgovan and Kevin Fulda have done pretty well in only two years.

Starting as college kids, the duo grew up fast and has managed to work with music heavyweights as varied as Cee Lo Green (on a Saturday Night Live appearance), and on tour with the rock band Paramore and country legend Dolly Parton.

Toss in video projects for a Murfreesboro mega-church, a few corporate trade shows and a flashy advertising project with Cirque du Soleil, and the idea that Rabbit Hole Creative might reach $10 million in annual revenues in two or three years doesn’t seem all that far-fetched.

Sales are far short of that today, but they’re building steadily for Jorgovan and Fulda, who got started filming senior recitals for Belmont University music and performance students.

First-year revenues wouldn’t have paid for a 2011 Honda Accord. But it was a start.

“The business started in Kevin’s bedroom the first year; Kevin set his bed on top of cinder blocks to store equipment underneath,” Jorgovan said.

“We used that (senior recital) money to buy and build up our equipment,” the 22-year-old Jorgovan said last week during an interview in Rabbit Hole’s new corporate cubbyhole — a 1,700-square-foot production studio on Lower Broadway.

Rabbit Hole set up shop in the small office on the third floor above Bailey’s — a bar and grill in the 400 block of Lower Broadway — less than four months ago.

It’s a typical Music City business story. Enter a nondescript doorway and come face to face with loads of high-tech video or sound equipment and all sorts of neat music industry connections.

Jorgovan and Fulda have become colleagues with Ken Gay, a veteran video and stage designer who has worked on big-name music tours for more than two decades.

Paramore tour was company's big break

Rabbit Hole’s first big break in tour design was for Paramore’s Honda Civic tour in 2010, which hit 31 venues in the U.S. and made another stop in Canada.

They projected live video and animation on LED screens backing the band.

More recently, Rabbit Hole has ventured into “projection mapping,” basically shooting elaborate video images onto the sides of buildings and using the unique surfaces of each structure to help shape what the viewer sees.

It’s more than just projecting a movie on bricks. Computer animation techniques — and 3-D illusions — can make the bricks crumble or transform into a bird, plane or automobile. Whatever you want. Each building is a new canvas.

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Randy McClain: Animation scores big for video company

Toss in video projects for a Murfreesboro mega-church, a few corporate trade shows and a flashy advertising project with Cirque du Soleil, and the idea that Rabbit Hole Creative might reach $10 million in annual revenues in two or three years doesn't



Carlex is a Winner at the Annual JCK 2011 Las Vegas Trade Show

CrownRing's decision to mount a display at the JCK trade show in Las Vegas, a respected event that features the principal jewelry designers and companies in the industry, was part of an aggressive marketing strategy to promote their Carlex line.



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Show managers learned after the event that 40000 international visitors planned to attend but didn't because they were discouraged by the visa process. The original jam band played a series of annual shows in Las Vegas throughout the early 1990s,



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Daily Pucking Grind. Handing Out The Hardware. June 23rd
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The Melton Brothers : Favorite Recordings

We became aware of the new interest in our 1979 LP with an email from Nate Bosshard, and it went like this. « I live in Vermont and we just had a local vintage vinyl sale and I stumbled across your « Living in the City » record from 1979. I am also a radio DJ on WRUV FM Burlington 90.1 and I have been playing this record pretty hard, but unfortunatly it is in horrible condition. I was wondering where I could find more copies. It’s amazing! »

After subsequent emails back and forth, Nate informed us that our LP was in his Top Six Play List and the two cuts that listeners were requesting were « Livin’ In The City » and « I’ll Take You There ». He also said a friend of his from Denver found a copy of the LP. Then we got an email from someone in London, then New York, then Sweden wanting original copies! Nate bought and sent a copy to a DJ in Australia. A California based record company Stones Throw emailed for a copy! Wow!

Nate then informed me he was writing an article for Wax Poetics a relatively new publication, with offices in New York and California, that discovers and covers vintage vinyl LPs . Well, the real story is best told by reading his article as follows. Thank you, Nate.

Ben

I inherited an instant reverence for The Melton Brothers Band from the extremely different manner in which my vinyl mentor treated their album. Sang Woo, who I forever regarded as the top-of-the-food-chain Japanese record mafia don, always regarded the impeccable and impossible stacks of records that were neatly boxed up in his Fort Green living room for shipment to Japan with a blase disregard served over constant cups of green tea. In fact, a great deal of my heaviest-hitting albums came not from hours of scouring dirty basements and abandoned storage units, but from his gentle encouragements. Mulatu of Ethiopia? Lyman Woodard Organization? Sealed copies? « Go on, take them. You’ll understand later… »

Several years of digging and many more teacups later, Sang and I had developed quite an understanding. I had been regularly working his stall at the infamous « Roosevelt » record conventions, then a full roll call of hip-hop’s finest producers as well as those yet to shine publicly. Payment for becoming a buffer between Sang and the throngs of Big-Bird wielding, heavy-hitters with a one-track mission (« but does it have beats? ») was always a stack of rarities that I was after PLUS some way-iller joints whose value would take several visits by fellow collectors to truly expose. There was really hardly ever a record that Sang’s generosity couldn’t eventually place in my collection.


Las Vegas Nv Band Trade Shows - Bookshelf

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