Inside Bungie's plan to publish other studios' mobile and social games
Today Bungie took the wraps of its Bungie Aerospace initiative, a new small division of the studio dedicated to publishing externally developed games for mobile and social platforms.
It’s a unique move for the studio, which has fought hard for its independence – it started as an independent studio, was bought by Microsoft as Halo production ramped up, then divested from the Xbox firm as the trilogy of games ended.
So what does this independent studio know about publishing that actual publishers don’t? Why move into social and mobile?
Develop yesterday caught up with Bungie’s Pete Parsons (COO) and Eric Collins (community manager) plus Jordan Weisman (head of Harebrained Schemes, developer of the first Aerospace game, Crimson) to get the answers.
How long have you been working towards Aerospace? Give us the background.
PP: Bungie Aerospace is a small but focused effort to partner with some really great talent and make some fun mobile and social experiences and then share them with our fantastic community.
We’ve been thinking about this for quite a while, and now we’re an independent developer it was a great opportunity to start putting that into action with some of the developers we know and the companies we have formed relationships with.
JW: We’ve worked with Bungie on other projects when at other studios. While it’s a new venture and a new idea it’s an ideal that has been with the studio for a long period of time.
What does Bungie bring to this space that others don’t? Why should a publisher work with Bungie when they can self-publish themselves?
JW: We’re in a world where developers can do that and put something out there. But there are challenges with all of that. Working with Bungie in that publisher/developer role is good because we have a small team but have access to QA, audio labs, user testing and other things a 15-man shop just doesn’t have access to.
And then, the dirty little secret about digital distribution isn’t publishing, it’s getting noticed. There are 350,000 apps on the App Store. It’s hard to get noticed. So, aside from helping us make a better game, Bungie has a large community that is very interested in what Bungie likes. There is an audience there that likes what Bungie likes.
So what kind of games does Bungie ‘like’?
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